Carebox Connect for Sponsors
Trial Sponsors and Sites achieve patient-centricity, promote diversity, and optimize enrollment in studies.
Why Carebox Connect?
There are no shortage of recruitment companies promising to reach the patients and doctors you need. So, how are we different?
Alignment with patient treatment journeys
Recruitment campaigns that don’t consider ongoing engagement over time won’t be effective if there isn’t a systemic way to convert initial interest into sustained engagement.
Not just one phase of one trial
Your trial enrollment window might not line up with the patient’s current state in their treatment journey. That’s why every recruitment activity should always be about your full portfolio for a given condition, now and in the future.
Ensure your digital “front door” is not slammed shut
A patient or doctor learned about your research program, what are they going to see when they get to your digital “front door”? R&D pipeline material designed for investors or actionable guidance for patients and doctors seeking treatment options?
Answer their question and help them take the next step
The first question they need answered is “what do you have for me (or my patient)?”. Then they need to understand how to take the next step – which might be downloading something to take to their next doctor appointment, or a click-to-call to speak to a nearby study team.
Site selection isn’t enough
What happens after site gets patient information. Is a connection made? Does it result in enrollment? If not, why not? If you don’t know what is happening, how can you improve it?
A bad referral is worse than no referral
Sending irrelevant patients to sites is frustrating for patients/families and a guaranteed way to ensure your site will be unresponsive when relevant patients come along. Be sure your referrals are pre-qualified and establish a reputation of not wasting the time of your overburdened and under resourced study teams.
Spend wisely
You’re not paying for clicks and impressions, you’re looking for enrollments. Only by understanding which campaigns are driving the right traffic in terms of audience and outcomes, can you optimize your spend and maximize the conversion of inquiries to enrollments.
Stop reinventing expensive wheels
Study-specific programs and websites are wasteful. You’re starting over each time, throwing away nearly all of the engagement opportunities, and starving the less “budget rich” parts of your portfolio. You need to put in place an always-on platform that captures every inquiry for the benefit of every trial.
How Does Carebox Connect Do All That?
So what exactly is Carebox Connect for Sponsors and how does it do all of that? Below we’ve summarized the core components of the solution.
Matching Engine
Our transformational clinical trial matching technology uses PhD-supervised AI and automation to continuously index patient clinical trial participation eligibility criteria for instantaneous matching of patients’ clinical and genomic profiles with all relevant studies. The matching engine is also available via an OAuth-secured REST API to make condition-based eligibility matching accessible everywhere and embeddable anywhere.
Condition Questionnaire Library
Associated with the matching engine is a robust multilingual library of hundreds of pre-built condition questionnaires including common baseline “core questions” and optional more granular “additional questions” that are presented only if relevant based on initial matching to the core questions. Questionnaires are available with different lengths for different target audiences and use cases.
Referral Management
Once a trial of interest is identified and matched, the platform connects the patient with the relevant site and vice versa, then follows up with both patient and site to troubleshoot barriers and determine outcomes. Referral management can also fully integrate with and leverage Reify Study Team used by trial sites and sponsors for seamless handoff and outcome capture.
Navigation
Personalized patient navigation provides concierge services where needed for optimal patient experiences and maximal enrollment conversion. Navigation can be delivered as turnkey service by Carebox navigators or provided as a technology platform to extend Salesforce or other CRM for use by any sponsor, site, advocacy group, or third-party call center vendor.
Web Applications
Our SaaS platform is the foundation for a range of web and mobile applications that engage, educate, match, and refer patients and treating physicians to trials. Refer to the showcase carousel below to link to some examples. Responsive (mobile-optimized) design, accessibility, SEO, globalization, social network sharing, and security/privacy are all “native” all applications.
Content Platform
The Contentful content management system is embedded in the platform to deliver rich educational content and supporting back-end content development lifecycle and workflow. Each website/application is focused on answering “what do you have for me?” and “what are the next steps I can take?”. Online journeys can be tailored for a range of patient, treating physician, and researcher audiences.
Widgets
Widget technology allows all web application capabilities to be selectively embedded in existing trial sponsor websites and applications.
Patient Recruitment Registry
Web applications can be configured to support optional account creation and login for ongoing engagement. Navigated patients also opt-in to the patient recruitment registry for future outreach and engagement. Patient-consented outreach can then complement inbound traffic as new trials and sites become available.
Subscription and Notifications
Patients and doctors can save search filters and subscribe for real-time or periodic alerts/notifications as trials match those criteria. Patients can also subscribe for alert notification of relevant trials by condition or based on their matching questionnaires.
Analytics
Patient recruitment analytics optimizes recruitment spend by tracking every inquiry and outcome while surfacing addressable barriers. All captured metrics are segmented by campaign and inquiry source.
Trial Database
Carebox Connect uses multiple specialized database technologies to deliver the most powerful trial and site database of global clinical trials. ClinicalTrials.gov is synchronized multiple times per day and the same can be done with any specific national or regional trial registry. Trial sponsor and site CTMS and data APIs can be similarly integrated as a trial/site data source. The Carebox PhD-led data team then curates additional unique trial meta-data that is not searchable elsewhere.
Administration
Carebox Connect is a robust platform with a rich back-end administration tools for managing all aspects of the trial database, matching engine, content, translation, and per-application customization.
Carebox Connect Network
Your branded Carebox Connect for Sponsors platform will facilitate the build-up of a proprietary recruitment database of interested patients and physicians that can be re-contacted over time as the patient journey unfolds and as your research needs evolve.
In parallel, your platform content – lay-friendly summaries, translations, optimized condition-based matching criteria, links to external videos and PDFs, and more – can be automatically and seamlessly repurposed throughout of the Carebox Connect Network of patient advocacy groups and physician societies. And your trial data and matching rules will drive embedded Carebox Connect Network capabilities that are incorporated into electronic health records (EHRs) at the point of care, genomic test result reports, chronic care applications, social network communities, and more.
In a way that is somewhat analogous to how a retailer has a presences on Amazon and also a branded storefront of their own, the combination of your own Carebox Connect for Sponsor platform and your presence on the far-reaching Carebox Connect Network ensures consistent patient and physician experiences and delivers maximal referrals and enrollments.
Patient centricity matters
Enrolling patients in your clinical trials is a critical bottleneck in your research efforts and thus in achieving your company objectives. And it’s only getting harder.
Digital health consumers are taking more control of treatment options and patient journeys. They expect direct access to on-demand info and answers.
Precision medicine means more clinical trials are competing for the same very specific and hard to find patient populations.
Diversity mandates from the FDA and other regulators require outreach to underserved communities and greater study site distribution.
New trial models such as decentralized / hybrid trials and on-demand sites have been accelerated by COVID-19, disrupting traditional site-centric clinical trial recruitment approaches.
Schedule a live demo to learn how Trial Sponsors optimize study enrollment, promote diversity, and achieve patient-centricity.
